the corporate blog--fad or PR standard?

Neither, if you ask me. It's not a fad but a logical evolution, and not a PR standard but a PR tool. I expect to develop these thoughts in a presentation that I'll also make public afterwards--a first for this blog and I. Luckily, the discussion is bound to reveal more possible angles, answers, and recommendations as it gathers the following professionals next to me:

* Bogdan Gavrila - Journalist, Manager Core Target
* Mirona Hritcu - Journalist, Cariere [RO] magazine
* Vladimir Oane - CEO Metromind [RO]
* Ionut Oprea [RO] - Mediapro Interactiv
* Marius Pahomi - BD Manager CEE Vodanet [RO] Media, Manager Imagoo
* Sorana Savu - Manager Premium Communication
* Bobby Voicu [RO] - Blogger

The event is endorsed by British Council, which also brings the moderators--Radu Iliescu and Frank Martin Hein--and is part of the The International Conference On Fundamentals of Corporate Communication: Current Trends and Perspectives organised on June 1st and 2nd by The Faculty of Letters, Communication and Public Relations Section and the Faculty of Sociology and Social Assistance, Centre for Media Studies and New Communication Technologies in Bucharest.

Aside from high interest in joining the corporate blogging conversation and engaging once more with some of the discussion partners above, I'm also looking forward to:

• Meeting the professor who invited me, Adela Rogojinaru, leading the Communication and Public Relations Section, with whom I've had a very pleasant exchange of messages in the past weeks
• Meeting again my former and favourite professor, Mihai Dinu, once teaching at the Faculty for Journalism and Communication Studies, as well
  
• Meeting Sorana Savu again, for the last time I saw her she was teaching me and others PR at the same faculty, during seminars more interesting than full professor's class, possibly also because Andrei Savu joined the late evening conversations many times, too
• Another Mirona, too rare a name not to matter.
  

Previously, I expressed some of my views on corporate blogging as invited by Manafu*, who launched the subject initially by asking whether we do PR on blogs [RO]. You can also check my first reply [RO] in the comments of his post. I wrote about it on my blog back then, too.

Update, June 4th 2007: I've published my presentation [PDF, 230 KB], as promised. I hope you will take the time to go through the few slides and see whether I managed to keep some balance between my schizophrenic PR and blogger sides. Comments are more than appreciated.