bt tower about to fire an early christmas

bt tower's new clothes, originally uploaded by gorgeoux.

We're going for a beer in a few hours to admire the new light show of the Telecom Tower from a perfect distance, sitting on the heated outdoor terrace of Mortimer (on Mortimer Street). We followed the upgrade of BT Tower's light features with much excitement in the past months, and were stopped in our tracks more than once last night gazing at the rehearsal show. Not only that the previous rainbow band at the top is replaced by a swanky LED display, but the tower itself will be illuminated at night much in the style of the cute, old rainbow and visible in all its alien spaceship splendor.

I am doubly excited. The tower will be more of a landmark at night than before, and the new LED display will showcast the official 1000 days countdown until the London 2012 Olympic and Paralympic Games, a new Olympics-related message going up every single day. It is the best yet exposure of a sponsor, and hopefully of the Olympic spirit, too. On a different note, Chris likes to point out that after three years of constant, shiny use, no one will mind that the display takes on the same function as the infamous Piccadilly Circus screens. I like to believe it will still look a bit better by comparison :)

But first things first. Let me celebrate its new life with a beer in one hand and a camera in the other. Though that makes me think I need a third to hold my cigarette and a fourth to light it.

ready for transmission, originally uploaded by gorgeoux.